Girlguiding South West England
 
EMAIL: swehq@ggswe.org.uk                TEL: 01722 329306
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Where Guiding Goes On
Girlguiding South West England Rainbows Brownies Guides Senior Section

Membership Growth & Retention

My Next Step

My Next Step logoOn average, 70% of Brownies don’t become Guides and 85% of Guides leave Girlguiding before joining Senior Section. We want to work with you to help turn these figures around. 

The My Next Step pack is available to Counties/Islands, Divisions and Districts so you can run your own transition day locally – contact Julie Brown at the Region Office julie@ggswe.org.uk for a copy of the pack and more information, or if you send in a memory stick we can let you have the pack as a download.

 

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Bring a Friend

I Brought a Friend BadgeIf your Unit is looking to recruit more girls, Bring a friend will give the non-Guiding friends of your current members the opportunity to see what Guiding has to offer and they will hopefully have such a great time they will be joining you as new members!

Whether you run a Rainbow, Brownie, Guide or Senior Section Unit, you and your girls simply decide on a particular meeting to which you would like to invite your guests. Order your Bring a Friend invitations from the online shop for your girls to distribute (the invitations come in packs of 30 and are free of charge, but postage is payable). Those girls who bring a friend along can be given an I brought a friend badge, and those that join you for the evening an I am a friend of badge. The badges cost 50p each plus postage and packing and can be ordered through the online shop.

I am a Friend BadgeOur initial pilot scheme was a great success with 30% of those who were invited along to a unit meeting actually joining, and another 13% expressing an interest in joining later.

 

 

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Membership Growth & Retention Conference

Trainer at ConferenceOur 2018 Membership Growth & Retention Conference was held at Longleat Center Parcs on Saturday 17th November. These conferences provide delegates with an opportunity to meet up with Members from around the Region, to share thoughts and experiences, and to seek help and advice with any issues which are of particular concern within their Counties/Islands.

The Keynote Speaker at the 2018 Conference was Julie Bell, Deputy Chief Guide; Liz Brown, Deputy Chief Commissioner, gave the introduction to the day and a presentation on Keeping our Young Members. Other presentations were by Lisa Williams, Assistant County Commissioner for Bristol & South Gloucestershire, and a team from the Isle of Wight who talked about their Growth Plans - click here to download the Isle of Wight team's presentation. Tamsin Fudge, Head of Growth and Insight at Girlguiding, presented an update on Girlguiding's figures and trends, comparing these with the Region's figures and providing some ideas on how numbers could be improved locally - click here to download Tamsin's presentation.

Members then broke up into smaller groups and went into two sessions which they had chosen from the following:

Data/Action Planning: Sean Pedrick-Case, Data Analyst - Growth & Insight from Girlguiding and Clair Beaver, the Region's Membership Support Officer, talked about gathering data and how to use this effectively in Counties and Islands to retain and grow numbers. Sean explained how the Region uses data and outlined the new products which are coming out of Girlguiding. Delegates were also talked through the volunteer enquiry process, and heard what Region are doing and how we can help Counties/Islands.

Click here to download the presentation.

Tower of cardsGetting Your Team Working Together: Deborah Meadows explored ways to make the most of each individual within a team. Delegates were asked for examples of successful teams outside of Guiding and also from within the organisation. Deborah then set some fun challenges to help everyone understand how they feel when working in a team, the positive aspects and the frustrations. Several pretty impressive towers were built out of playing cards and it was interesting to see how some groups interpreted the instructions they had been given! Deborah was careful to praise everyone, not for the results of the challenge, but for their efforts.

Click here to download the presentation.

Top Tips for Recruitment: Lynne Woolley, Growth & Communities Manager at Girlguiding, explained how to get the most out of running a recruitment event and how to build on this afterwards.

Click here to download the presentation.

Click here to download the Recruitment Training Plan.

Open/Reopen and Retaining Units: Louise Barkes, Delivery Diversity Project Manager at Girlguiding, provided some ideas on ways to keep a unit open or to reopen a unit with a new volunteer team. She also provided information on start-up kits and the grants which are available from Girlguiding, and reminded delegates to attend the Region's training events.

Click here to download the presentation.

Growth Plans That Make a Difference: Tamsin Fudge and Lisa Williams explained how to ensure that a Growth Plan is embedded throughout a County/Island.

Click here to download the presentation.

At the end of the day the County/Island groups had an opportunity to gather and discuss what they had heard and learnt, before Carole Pennington, Chief Commissioner, closed the Conference.

 

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Membership Growth & Retention

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Girlguiding South West England, St Ann's Manor, 6-8 St Ann Street, Salisbury, Wiltshire SP1 2DN. Tel: 01722 329306
Girlguiding South West England is an operating name of The Guide Association South West England. Registered Charity No. 305951

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