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Membership Growth & Retention

My Next Step

My Next Step logoMany thanks to the Brownies, Guides, Senior Section and Leaders who joined us for our pilot transition day, My Next Step.  As well as giving us the opportunity to make sure that the format of the day worked and to properly test the pack of activities and information which had been put together, the girls who attended were able to spend time with members of the next section and to find out more about what they could expect if they decided to move up.  The 45 Brownies in particular enjoyed the event and a number expressed an interest in moving onto Guides as a direct result of the day which was a fantastic result. 

While the girls were busy taking part in fun activities, the 25 Leaders received training on retention.  One Leader and her girls had travelled all the way from Cornwall and were hoping to run a My Next Step event locally.  Wiltshire South, Hampshire East, Hampshire West and Dorset were also represented, as well as Bristol & South Gloucestershire who were intending to submit an application for funding in order that they could deliver My Next Step within their Divisions.

One Leader commented:

“Both the Brownies and Guides I took to this day had a great time and they loved the activities….  We definitely plan on running days like this in our County and the Guides that attended this day have already ask[sic] me if they can organise a taster evening for Brownies!”

On average, 70% of Brownies don’t become Guides and 85% of Guides leave Girlguiding before joining Senior Section.  We hope that as a result of this initiative we can help to turn these figures around.  The My Next Step pack is now available to Counties/Islands, Divisions and Districts so you can run your own transition day locally – contact Julie Brown at the Region Office for a copy of the pack and more information, or if you send in a memory stick we can let you have the pack as a download.


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Bring a Friend

I Brought a Friend BadgeIf your Unit is looking to recruit more girls, we would like to offer you our help as part of a new scheme we are piloting. Bring a Friend will give the non-Guiding friends of your current Members the opportunity to see what Guiding has to offer and they will hopefully have such a great time they will be joining you as new Members!

Whether you run a Rainbow, Brownie, Guide or Senior Section Unit, you and your girls simply decide on a particular meeting to which you would like to invite your guests and we will supply you with Bring a Friend invitations for your girls to distribute. Those girls who bring a friend along to your Unit meeting will then receive an I Brought a Friend badge, and those that join you for the evening will receive an I am a Friend of badge.

I am a Friend BadgeIf you are interested in taking part, please send an e-mail to giving the name of your Unit and a contact telephone number. We will call you to talk about what you are planning for your Bring a Friend evening, and will then let you know whether your Unit is to be included in the scheme. If so, we will follow up later to find out whether your membership has increased. Looking forward to hearing from you!





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Membership Growth & Retention Conference

Our 2016 Membership Growth & Retention Conference was held at Longleat Center Parcs on Saturday 19th November. Please contact your County/Island Commissioner if you would like a copy of the notes and presentations from the day.

We returned to Longleat on Saturday 25th November for our 2017 Conference when Counties/Islands were invited to review the action plans they had created following the 2016 Conference and to think about the way forward.

As always, the Conference provided Delegates with an opportunity to meet with Members from around the Region and to share thoughts and experiences and seek help and advice with any issues which were of particular concern in their Counties/Islands. They were updated on the Leadership Qualification Day and My Next Step, and were able to choose three sessions to attend during the day from the following five topics:

Improve Access to Guiding - Looking at the new resources which are available to help with recruiting volunteers.

Our Plan - A toolkit to use when reviewing membership growth and retention locally

Resources for Girl Recruitment - Information about the new Unit in a Box and Assembly Toolkit.

Recruitment Bootcamp - How to plan next year's campaign.

Improving Transitions - Reducing the numbers of girls leaving before or at transition to the next Section.

If you would like more information about any of the topics covered at the Conference, please e-mail .

Our 2018 Membership Growth & Retention Conference will be held at Longleat Center Parcs on Saturday 17th November.


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Membership Growth & Retention

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Girlguiding South West England, St Ann's Manor, 6-8 St Ann Street, Salisbury, Wiltshire SP1 2DN. Tel: 01722 329306
Girlguiding South West England is an operating name of The Guide Association South West England. Registered Charity No. 305951

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